Experienced journalist, specialised in sensitive health stories.

I write commissioned features and campaign content for charities and foundations working on Adverse Childhood Experiences (ACEs), trauma, and child welfare – including work for the Leathersellers' Foundation.

I help early-stage health and therapy startups develop their content strategy – from website copy and tone of voice to launch content and ongoing editorial planning. I produced the full content directory for ProblemShared's launch.

I have extensive content development and production experience from my career as a writer, and I have also trained independently in search engine marketing and writing for UX.

Curtis McGlinchey, head of communications at the Leathersellers, said: “I have really enjoyed working with Ellie on commissioned features about charities working to tackle and prevent the consequences of adverse childhood experiences. Ellie is professional, knowledgable, responsive, and approaches difficult subjects, such as trauma, with care and sensitivity.”

Helen Holmes-Fogg, NHS primary care CEO, said: “Ellie has provided superbly efficient and professional support. We rely on Ellie’s expertise and skills not only as a great journalist but picking up the baton where she can. Great person too!”

Kate Prentice, freelance head of marketing, said: “Ellie has been a delight to work with at NASGP. She is a talented writer who is very good at turning information into engaging and interesting news story. She is versatile, adaptable and stays calm under pressure. I would recommend Ellie to any business looking for a skilled communications expert.”

I am currently open to work. Please email elliebroughton@gmail.com for more info or use the contact form below.

A woman stands next to audio mixing equipment inside a brightly lit auditorium or concert hall, with an empty audience seating area in the background. She is smiling and wearing a black t-shirt with text, surrounded by cases and technical gear, under a headline titled 'Engineering: time for change,' highlighting women's contributions to engineering.

How I can help

  • Writing articles

  • Interviewing leadership

  • Finding and producing case studies

  • Writing and developing email newsletters

  • Improving SEO and AIO

  • Advice on comms and content

  • Advice on comms and content strategy

  • Media training

Smiling woman with dark hair and patterned blouse in a room with purple paper butterflies on the wall.
A smiling woman in a bright green dress, with jewelry including earrings and a necklace, stands with one hand on her hip and the other touching her shoulder, in an indoor setting with pink and white walls.
Aerial view of lush green farmland with rolling hills and trees, under a clear sky.

Case study: Leathersellers features

A person with glasses and a beige sweater holding several rolls of wrapping paper stands in a hallway with stone flooring and beige walls. Leathersellers featured this person to promote its foundation work.

I worked with Curtis McGlinchey, head of communications, on two features for the Leathersellers’ Review.

Working directly with Leathersellers’ grantees and their service users, I wrote case-study-led features on how grants were supporting grantees to reduce the impact of adverse childhood experiences on children and adults.

In 2026 Curtis went on to commission a long-read with an affiliated expert and a further two grantees.

Through Curtis, I also worked with the Goldsmiths Foundation on similar content.

Client
The Leathersellers

Year
2025-26

Case study: ARRS campaign

I wrote over 20 news stories on the Additional Roles Reimbursement Scheme for NASGP’s weekly digest, reaching around 8,000 GPs. These stories translated policy updates into clear, informative content for working GPs.

I supported our founder-chair's public voice on the issue, drafting position statements and scripts that carried his message consistently across socials and trade press. In 2024-25 he spoke on a panel about the scheme at Pulse LIVE (400 attendees), wrote a guest post for Pulse (48k readers) and gave named comment in other stories.

He also spoke to GP Online on successive occasions and was invited to write a guest blog for PracticeIndex (11,000 members) for the first time.

Campaigns supported by GPs across the industry ensured the scheme was eventually widened to include all GPs in 2026.

Client
NASGP

Year
2023-26

Case study: Cherry Bones feature

Cherry Bones magazine. A coffee magazine by James Hoffmann and Ben Szobody ... Cherry Bones is a print-only magazine that sold out its first issue several times. The cover is colourful and shown here photographed on a concrete floor.

I wrote a narrative feature about the relationship between sleep and coffee consumption for James Hoffman’s debut issue of Cherry Bones magazine.

The magazine, made out of recycled coffee cups, sold out two print runs.

Client
Ben Szobody

Year
2024

Case study: NASGP’s weekly digest email

An email newsletter from the National Association of Sessional GPs (NASGP). In 2026 Ellie Broughton is the communications director for NASGP, supporting portfolio and locum GPs to work in the NHS without using agencies. Ellie developed the digest.

I turn policy updates, sector news and member research into clear, engaging weekly communications — currently reaching 2,500+ healthcare professionals.

I developed a weekly email for the National Association of Sessional GPs’ GP membership, reporting essential sector news, compliance advice and and product updates.

Three years on, recent average open rates are over 60% and average clicks were 14%.

Members frequently cited the digest as a benefit: ‘I find the weekly newsletter helpful for keeping on top of the current GP situation’, ‘I enjoy the email updates about current issues’, ‘I like to be given information about how sessional GPs are doing as a whole’.

Client
NASGP

Year
2023

Case study: ProblemShared

Ellie Broughton worked for ProblemShared in 2021 developing its directory of therapy topics its clinicians could help with including neurodivergence, trauma, substance use and grief.

ProblemShared is a practitioner-led, CQC regulated online mind health provider. I worked with Tika Nabarro on the launch of the ProblemShared website, populating the ‘Conditions’ segment with a directory of challenges that ProblemShared’s therapists could help with.

Client
ProblemShared.net

Year
2020-21

More examples of my copywriting

A woman and a young boy are sitting and having a conversation in a living room decorated with colorful paintings and framed pictures on a white fireplace mantel. The woman has curly hair and is wearing a black top, while the boy is holding a water bottle and wearing a gray hoodie. There is a bookshelf with books, a stereo, and a plush toy behind them. The room has light-colored walls and a folding screen on the right.