Experienced journalist, specialised in sensitive health stories.
I have extensive content development and production experience from my career as a writer, and I also have training in search engine marketing and writing for UX.
Head of communications at the Leathersellers, Curtis McGlinchey, said: “I have really enjoyed working with Ellie on commissioned features about charities working to tackle and prevent the consequences of Adverse Childhood Experiences. Ellie is professional, knowledgable, responsive, and approaches difficult subjects, such as trauma, with care and sensitivity.”
Editor Milly Evans says: “It’s truly a joy to work with Ellie. Her work for Patient has been wide-ranging and tackled difficult subject matter in an engaging and digestible way. On mental health in particular, she’s explored innovative and challenging areas. Her work is of a consistently high standard, which is appreciated both by myself and our readers. I hope we’ll continue working together for some time to come.”
Senior production editor at Guardian Labs, Craig Scott, says: “I've worked with Ellie for a number of years and have always been impressed with her ability to bring complex subjects to life in her writing – and to spot interesting and original angles on a range of topics. She's also a pleasure to work with.”
I am currently open to work. Please email elliebroughton@gmail.com for more info or use the contact form below.
How I can help
Writing articles
Interviewing leadership/case studies
Writing or developing email newsletters
Improving SEO
Advice on content
Advice on content strategy
Media training
Case study: Leathersellers features
I worked with Curtis McGlinchey, head of communications, on two features for the Leathersellers’ Review.
Working directly with Leathersellers’ grantees and their service users, I wrote case-study-led features on how grants were supporting grantees to reduce the impact of adverse childhood experiences on children and adults.
In 2026 Curtis went on to commission a long-read with an affiliated expert and a further three grantees.
Through Curtis I also worked with the Goldsmiths Foundation on similar content.
Client
The Leathersellers
Year
2025
Case study: Cherry Bones magazine
I wrote a narrative feature about the relationship between sleep and coffee consumption for James Hoffman’s debut issue of Cherry Bones magazine.
The magazine, made out of recycled coffee cups, sold out two print runs.
Client
Ben Szobody
Year
2024
Case study: NASGP’s weekly digest email
I developed a weekly email for the National Association of Sessional GPs’ GP membership, reporting essential sector news, compliance advice and and product updates.
By 2026 the average open rate was over 55% and clicks were over 4%. According to Mailchimp, opens average 35% and clicks 2.6%.
Client
NASGP
Year
2023
Case study: ProblemShared
ProblemShared is a practitioner-led, CQC regulated online mind health provider. I worked with Tika Nabarro on the launch of the ProblemShared website, populating the ‘Conditions’ segment with a directory of challenges that ProblemShared’s therapists could help with.
Client
ProblemShared.net
Year
2020-21
More examples of my copywriting
Articles for The Leathersellers Foundation, including ‘The Science of Connection’, ‘Seeing growth’ and ‘Room to Think’
Articles for Goldsmiths’ Foundation
SEO content on mental health prescribing for Royal Pharmaceutical Society’s Pharmaceutical Press
SEO articles for Spill, a UK therapy platform
We Are Able articles for Think Publishing
Resilient Wellbeing Clinic blogs and site content
ProblemShared copy and content
Comms director role at the National Association for Sessional GPs
Women in Engineering 2019 profiles (Guardian Labs)
'Portraits' profiles 2018-2019 (University of Greenwich)
Wiston Estate website content and copy (Arkyard)
Article, Cherry Bones magazine (Hoffman Industries)
Arts and travel content (St James’s House)
American Express content (Daily Telegraph)